NexusPay — Digital Wallet Redesign
Reimagining peer-to-peer payments for a generation that expects frictionless.
What We Were Solving For
NexusPay's core payment flow had accrued 3 years of feature additions without coherent information architecture. Task completion rates were declining despite user growth.
How We Worked Through It
We began with a full heuristic audit of all 47 screens in the payment flow, followed by 24 moderated usability sessions across Jakarta, Surabaya, and Medan.
What Happened Next
The redesigned flow reduced task completion from 14 steps to 6. Three months post-launch, transaction completion improved by 42% and support ticket volume dropped 31%.
The Process
Analytics deep-dive, stakeholder interviews, competitive audit
24 moderated sessions, affinity mapping, job-to-be-done analysis
Flow reconstruction, IA redesign, prototype validation
UI system, component library, state documentation
Dev handoff, QA review, 30-day post-launch monitoring
Your Project
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