Noir Atelier
Editorial aesthetic meets conversion architecture.
Product DesignDesign System·Fashion · E-Commerce2024
3×
Faster Dev Handoff
2.4×
Session Duration Increase
22%
Cart Abandonment Drop
68
System Components
The Challenge
What We Were Solving For
Noir Atelier needed a digital presence that matched their avant-garde fashion positioning without sacrificing commercial mechanics.
Our Approach
How We Worked Through It
We started from brand essence — the tension between restraint and excess — and built a design system that held both.
OUT
The Outcome
What Happened Next
The design system had 68 components built for fashion-specific UX patterns. Dev handoff time dropped 3× and cart abandonment decreased by 22%.
Primary Business Result
↑ 3× faster design-to-dev handoff
How We Work
The Process
01
Brand Audit
Identity analysis, competitive positioning
02
System Design
Design tokens, component architecture
03
UX Design
Shopping flows, PDP/PLP, checkout
04
Visual Design
Editorial layouts, typography, motion
05
Handoff
Figma specs, component documentation
NEXT
Your Project
Could Be Next.
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